Marketing Advertising Plans

We use the the Enhanced Advertising Revenue to build a more robust marketing budget – allowing us to promote Jacksonville as a year-round destination. We combine this revenue source with proceeds from the Transient Lodging Tax Grants and the 50% allocation to fund $55,000 in advertising and other promotion. If you’re wondering how to improve your marketing strategy, take a look at TrustRadius for reviews on marketing software. If you are also looking at growing your business through marketing, you might be interested in something similar to Salesforce for useful information and how to grow your small business. You may also want a fresh website to bring traffic to your business, you could use some web hosting services such as www.hostiserver.com, which can make great savings for your business!

So your $250.00 annual cost for this package has a far greater reach than you may realize, and far greater impact than you have one your own. We work in active partnership with regional organizations such as Britt Festival, Travel Southern Oregon, other regional destinations, and winery associations on some advertising opportunities.

2019 Marketing & Advertising Placement

Travel Oregon (www.TravelOregon.com)

  • Printed Visitors Guide 1/3 Page Full Color
  • Featured Listing – Refreshed Quarterly
  • Website Ad

Travel Southern Oregon

  • Membership
  • TSO Printed Guide 1/2 page & 1/4 page for Vic. Christ.
  • Website Ad Home Page Lower Right Tile & Run of Site Right Footer
  • E-News Advertising 5 mos.
  • Possible – Digital Coop Campaigns & Print Campaigns

Certified Folder – Brochure Distribution

  • Travel Oregon Welcome Centers – including new one by Ashland which is expected to be the highest volume center
  • CA Welcome Center – Yreka
  • Medford & Grants Pass
  • Crater Lake

OSF – Ashland

  • 2nd Play Bill – B/W 1/2 page
  • Web Listings – Things-To-Do, Accommodations, Shopping, Eating, Wineries
  • E-Newsletter – 6 Months 2nd Position

Regional Print – Publications

  • Southern Oregon Magazine
  • Southern Oregon Wine Scene
  • 101 Things to Do

Regional Shoulder Season Promotions – TV & Radio

To encourage people from the greater region to visit Jacksonville throughout the year

Digital Ads – Facebook/Google

Photography & Video, Hosting Travel Writers

Marketing Committee – The advertising and promotional activities are coordinated through the Executive Director with oversight provided by the Marketing Committee. Marketing Committee members must participate in the Enhanced Advertising Package. The original members were the former Jacksonville Oregon Business Association’s (JOBA’s) Board of Directors and include:

  • Dan Marca DANCIN Vineyards
  • Robert Roos Magnolia Inn
  • Jamie Collins Back Porch Bar & Grill
  • Jackie Anderberg, Laundry & Quarters
  • Hilary Kemmling Schoolhaus Brewhaus & Bigham Knoll Event Center

If you would like to support this plan by participating in the Enhanced Advertising Package, please contact ExecutiveDirector@JacksonvilleOregon.org