Exclusive Puzzle offered by Scheffel’s Toys & More

Scheffel’s Toys & More – 180 WEST CALIFORNIA STREET

Linda and Bill Graham, owners of Scheffel’s Toys & More announce a new Ravensburger Puzzle available exclusively in their store.  The puzzle features one of Bill’s photographs of Crater Lake.

Linda had searched for a high-quality Crater Lake puzzle but found there were none on the market.  So she worked through a program offered by Ravensburger Puzzle to create a new offering, with exclusive rights to the product.  With the stores’ reputation for carrying high-quality products Linda knew the company’s standards would deliver a puzzle she would be proud to carry.

Since retiring, Bill has focused more on his photography, a long-time hobby.  He can often be seen around Jacksonville focusing his camera lense on local flora and fauna.

In a time when internet shopping and lower-end competition, Scheffle’s has stayed current through a focus on quality and extensive product knowledge.  You can ask for ideas based on age and interest and Linda will give you several options.  Storeowner Linda Graham (née Scheffel) says “We’ve gotten smarter about buying, and we pay attention to what people come in and ask for”.

She had noticed that more and more adults wanted jigsaw puzzles, so she began to stock more Ravensburger puzzles and games. The only electronics are the ones you have to build yourself. There are also Thames and Kosmos science kits and Faber-Castell art supplies. Playmobil is their most popular brand of toy. They remind some people of Legos, but these sets aren’t just building systems—they’re play systems. Douglas Cuddle Toys—quality stuffed animals that are machine washable and a handpicked selection of children’s books are all personally tested by Linda to her standards as a mom and now grandmother.

They recently added more souvenir items – some Jacksonvlle themed and others carrying the store name.  Items include shot glassed and coffee mugs, wooden yo-yo’s and train whistles, totes and children’s t-shirts.

Scheffel’s maintains its multi-generational family tradition. “My grandparents started Scheffel’s Antiques in Jacksonville, and then my folks took it over when I was ten-years-old,” Linda says. Her parents soon became disenchanted with selling only antiques, so “they began integrating gifts, and then toys.” And then, during a fateful trip to New York, Linda’s parents stepped into the world-renowned toy merchant FAO Schwarz. “They loved the concept of having a high-end toy store like that, because at the time, there was nothing like it on this side of the country. So they started bringing in that kind of inventory, and for a while we literally were like the FAO Schwarz of the West Coast.”

Linda and her husband Bill Graham took over the business when Linda’s parents retired in the 1990s. All along, the store has been a destination stop for customers “from Roseburg to Redding,” notes Linda.

In recent years, the store has seen an increase in adults who once came to the store as children. “Now they bring in their own kids,” she explains. “They say, ‘My parents used to bring me here! It’s awesome! Do you still have—?’ We usually answer, ‘Why, of course we do!’”

Linda grins. “I love to see people allow themselves to become children again, right in front of their own children!”


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